Every year I create a Calendar for my Dad as his Christmas present. I think he likes them which is just as well as this year will be no different and he will be getting another one. An A3 poster Calendar with some of my photos I have taken during the season.
Last year I had two printed and gave one to a good friend of mine. I think he liked it too. I took to social media to help try and decide on the design of the calendar and some people asked if I was going to sell them. This wasn’t my intention but it did make me wonder if it was a possibility. I didn’t produce any more than the two I did and left it at that.
This year I have taken to twitter again with a first draft for the 2013 calendar and feedback seems to be quite good. A number of people have stated they would like one. However I know showing an Interest is a lot different to actually buying one. Thoughts have been going through my head as to whether it is viable to actually get some printed to put on general sale.
Although, this does bring with it a number of issues. Getting calendars printed isn’t cheap. Unless of you buy in bulk. I don’t want to buy in bulk as I don’t want to be left with a box full of Calendars that I can’t sell. Also, how many people who say they are interested in buying one, but then don’t when it comes to parting with their money? So I can’t really judge how many I would need to get printed. I know I am not going to sell hundreds, but I don’t want to order too few and miss potential customers.
This leads on to other issues. Obviously I want to make a profit from the Calendars. So pricing becomes difficult. I know I am more than likely going to have to order in very small quantities on a ‘per order’ basis. This means the production costs will be quite high and therefore sales price will probably be around the £30 mark. Are people really going to pay that much for a calendar? Yes it would be an A3 sized calendar with a big picture on each page but when you can pick up calendars in a shop for less than a tenner, am I likely going to sell one for three times that price?
Another Issue I have is making it appealing. My dad seems pleased with the calendars I have done in the past but would they appeal to other people? I want this Calendar to be of GT and Sportscars as I feel this has been the body of my best work this season. A selection of images from British GT, World Endurance Championship, GT Open, FIA GT1, the Nurburgring 24 hour and possibly one or two Classics too. So how do I pick which ones to use? I have found it quite hard in previous years and quite time consuming.
So this leaves me with some kind of solution. I am throwing it open to you. I need feedback, and responses, Idea that may be of use and even help picking the final images you’d like to see in the Calendar if you were to want one. So get in touch, spread the word, share this with your petrolhead friends and others who may be interested. I’d love to hear from you and maybe I can make this a real possibility. But be quick. Time is running out.
This entry was posted on October 19, 2012 by Chris Gurton. It was filed under Uncategorized and was tagged with 2012, British GT, Calendar, Chris Gurton Photography, Christmas, FIA GT1, GT, GT Open, Motorsport, Nurburgring 24 hour, Photography, Printing, Social Media, Sportscars, Twitter, World Endurance Championship.