The thoughts of Chris Gurton on motorsport, his photography, his work and his life in general. The thoughts, views and opinion's expressed in this blog are those of Chris Gurton and not necessarily those of any publication that he contributes to.

2013 Calendar

Every year I create a Calendar for my Dad as his Christmas present. I think he likes them which is just as well as this year will be no different and he will be getting another one. An A3 poster Calendar with some of my photos I have taken during the season.

Last year I had two printed and gave one to a good friend of mine. I think he liked it too. I took to social media to help try and decide on the design of the calendar and some people asked if I was going to sell them. This wasn’t my intention but it did make me wonder if it was a possibility. I didn’t produce any more than the two I did and left it at that.

A sample of the 2012 Calendar I did for my Dad.

This year I have taken to twitter again with a first draft for the 2013 calendar and feedback seems to be quite good. A number of people have stated they would like one. However I know showing an Interest is a lot different to actually buying one. Thoughts have been going through my head as to whether it is viable to actually get some printed to put on general sale.

Although, this does bring with it a number of issues. Getting calendars printed isn’t cheap. Unless of you buy in bulk. I don’t want to buy in bulk as I don’t want to be left with a box full of Calendars that I can’t sell. Also, how many people who say they are interested in buying one, but then don’t when it comes to parting with their money? So I can’t really judge how many I would need to get printed. I know I am not going to sell hundreds, but I don’t want to order too few and miss potential customers.

The 2013 Calendar could well look like this.

This leads on to other issues. Obviously I want to make a profit from the Calendars. So pricing becomes difficult. I know I am more than likely going to have to order in very small quantities on a ‘per order’ basis. This means the production costs will be quite high and therefore sales price will probably be around the £30 mark. Are people really going to pay that much for a calendar? Yes it would be an A3 sized calendar with a big picture on each page but when you can pick up calendars in a shop for less than a tenner, am I likely going to sell one for three times that price?

Another Issue I have is making it appealing. My dad seems pleased with the calendars I have done in the past but would they appeal to other people? I want this Calendar to be of GT and Sportscars as I feel this has been the body of my best work this season. A selection of images from British GT, World Endurance Championship, GT Open, FIA GT1, the Nurburgring 24 hour and possibly one or two Classics too. So how do I pick which ones to use? I have found it quite hard in previous years and quite time consuming.

I personally feel that my GT & Sportscars images are my best work this year.

So this leaves me with some kind of solution. I am throwing it open to you. I need feedback, and responses, Idea that may be of use and even help picking the final images you’d like to see in the Calendar if you were to want one. So get in touch, spread the word, share this with your petrolhead friends and others who may be interested. I’d love to hear from you and maybe I can make this a real possibility. But be quick. Time is running out.

You can see albums of images I have taken over the year  on my website gallery here or on the Chris Gurton Photography Facebook page here.

Thanks, Chris.


6 responses

  1. Janice

    I’m a member of a car club and this year we had a members calender, the club owner ordered quite a few on a promise from many that they would buy one, unfortunately this didn’t happen and only the more reliable members bought one. So this year the club owner is considering asking for a deposit up front, so that she knows before ordering who is really serious about buying one.
    I found you on twitter then Facebook and have been following a lot of your photos on social media this year, because I like the way you capture moments in Motorsport I would be very interested in purchasing one if you do decide to make one.
    My boyfriend owns a BMW & MINI Independant Specialist garage, I always show him the photos on facebook that you’ve taken of BMWs, and he’s liked them all, I’d consider buying a print or two for his wall at work, having not looked at your website recently I don’t know if you already do this?

    October 19, 2012 at 6:33 pm

    • Hi Janine,
      I have had a similar issue before when people have said they would like something then when it comes to buying they dont want to. I deposit is a good thing in your case with a club when you all meet regularly and see people face to face but is probably very difficult to do online. So you can see my dilemma. But I may probabaly get a small number done, then print any more if needed on a per order basis after payment has been made. Sadly this means they will be more expensive than ones you buy in a shop put i guess they could be called exclusive as they will be very limited edition. I have had people say that they deffinately want one so It is likely I will go ahead with it. Also, yes, I do sell prints. Just go to the Motorsport Gallery page on my website and you can see and purchase prints there.
      Thanks, Chris.

      October 19, 2012 at 6:43 pm

      • Janine

        I see your point about the deposit idea, I wish I had the answer to how you could avoid being lumped with a whole bunch of them, I wonder though if you could sell spares on eBay if you had too many leftover? I hope you solve the dilemma as it is definitely a great idea.
        Are you at the BTCC finale this weekend? I’m going Sunday as a birthday present so it would be great to see some quality pictures of yours (as opposed to those i’ll attempt to snap on my iPhone) of a memorable day, I’ll be sure to keep an eye out on Facebook, Twitter and here now of course! Janine

        October 19, 2012 at 7:00 pm

      • Thanks. I’m sure I’ll work something out.
        Sadly I wont be at the BTCC this weekend. Shame really because I love shooting out on the Grand Prix loop.

        October 19, 2012 at 7:05 pm

  2. Stewart

    I think the calendar is a great idea but also completely understand your concerns about the financial commitment. Wonder if there’s an alternative print service whereby you provide the design, set a price and take the relevant cut of any orders placed with the printer. I’m sure I’ve seen similar with personalised goods like tshirts, cards and mugs etc.

    October 19, 2012 at 10:07 pm

  3. Nick

    Being the ‘good friend’ who got a very special limited edition calendar last year I definitely want one for 2013. For £30 I will get 12 amazing photos and a free calendar, bargain.

    October 21, 2012 at 8:34 pm

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