During last weekend, one of the world’s greatest sporting events took place. However, many people didn’t even realise that this great event was even taking place. Why? Well because whilst the media were so busy boring everyone to death with excessive coverage of 22 men and one ball, the fact that over 150 men with two balls, made of steel, had descended on a small town in France to take part in a real challenge of attrition had been over looked.
I am of course talking about the 80th running of the Le Mans 24 hour endurance race. One of, if not, the greatest motor race in the world. I had hoped to be writing about the amazing race. The return of Toyota and the promise they had shown. The future of the sport with the running of the Nissan Deltawing. Race safety following Anthony Davidsons huge crash. The great battles throughout the strong field and the winners and losers in each category alongside the fact that I genuinely believe that Andre Lotterer could claim Tom Kristensen’s crown as ‘Mr Le Mans’.
Unfortunately one thing really got to me over the weekend and the following few days which I have turned my attention to as it is a subject I feel quite strongly.
The coverage Le Mans got within the British Media was minimal. Many motorsport fans will know there are many websites out there that provide motorsport news as well as magazines like Autosport and Motorsport News are easily accessible. Also, Eurosport need to be applauded for their full coverage throughout the 24 hours, despite the constant advert breaks. However, not everyone has access to sky, including me. I only managed to see what I could by subscribing online. But what about reaching the wider audience? I saw nothing about the race on the BBC News. I was at work over the weekend and whilst there I listen to radio 5 live all morning. They have a half hour slot at 5.30am-6am for a sports round up. There was not mention of the race that was going to take place on Saturday morning and only a brief mention on Sunday morning, which was probably only down to the Anthony Davidson accident. They mention his incident quickly before saying British driver Allan McNish was currently leading the race. At that point, Allan McNish was not leading the race, his number two Audi was actually a lap down on the leading Audi.
I checked the Sunday Times sport supplement. Quite a few pages full of sport. Not a single mention about Le Mans. Nothing. The Monday papers weren’t much better either and if it wasn’t for the huge Davidson crash, then I’m pretty sure there would have been no mention of the race at all. Is this an example of what the public really want to read about? A few paragraphs about a huge accident and one sentence on the winner?
Unfortunately, the refusal of the mainstream media to acknowledge the existence of Motorsport outside of Formula One and Moto GP is having an adverse effect on the sport at all levels. I say Moto GP, because despite what someone told me on twitter, the race at Silverstone over the weekend did actually get a lot of coverage. There was even a section on my local news, Look East, about the upcoming race and again on the Monday after. Over the weekend there was a lot of talk and coverage of the race on 5 live and again, on BBC Radio one, it was mentioned in every half hourly sports bulletin on Monday morning. I am of course not complaining about this. It is of course a good thing, but a quarter of a million fans were at Le Mans and it is deemed not news worthy? Give me a break!
I am a great believer in supporting motorsport from club level upwards and in tough economic times any support is of great benefit. I also believe that the mainstream media have a role to play in this too. The reasons most sports are widely supported is the coverage they get. Football gets a huge amount of coverage on the TV, in the News, the papers and on the radio. This coverage gets people interested, excited and pumped up about the sport. The current European championships is a prime example. The papers are plastered with front page news of the England team and the news coverage is encouraging people to back their country and be proud. The Olympics will of course be the same and so will Wimbledon. Seeing these sports on TV and in the news gets people interested and wanting to see more or get involved.
Football fans seem to have no real issue with forking out three figure sums to see their team play for 90 minutes, but do many Formula one fans who know that the price of tickets to see it live realise they could go and see some of the sports stars of the future for a fraction of the cost for a weekends ticket at your nearest circuit.
ITV have done a great job with their BTCC coverage and since they took over the TV rights, crowds at the circuits have steadily grown and it is being well supported. It shows that the coverage gets people through the gates. But what about other British Race series? The British GT and F3 championships are both top race events with the latter a proving ground for Formula One with many current F1 drivers having raced in the F3 series. Both the GT & F3 get a 25 minute highlights programme at 7am on Saturday mornings on channel 4, but is this really that great? Most people are still in bed then. Below these race series, coverage is pretty much non-existent. Unless you have Sky of course which not everyone else. Motors TV do a great job of covering club events but this channel alone probably isn’t enough for those who don’t have sky to fork out for a full sports package just to get access to it.
We all hear about drivers struggling to scrape together funding and sponsorship, but who is going to sponsor something that just doesn’t get any coverage? It’s a vicious circle. To get the coverage it needs the fans. To get the fans, it needs the coverage. Online media can only do so much. The national media need to step up to the plate. Apparently the BBC have a rally correspondent. How much rally news do you get on the BBC? I also heard they had a reporter at Le Mans. What was his Job? Did he do anything apart from stock up with booze at Calais?
There was a time when the BBC had a lot of Motorsport coverage at weekends including F1, BTCC, Superbikes, Rally, Motocross, Rallycross, Isle of Man TT, Sportscars, Trails and even Hillclimb. What do they have now? Moto GP and F1. They can’t even provide a full season of Live F1 anymore and it looks likely that when their contract runs out they will lose all live F1 coverage all together. So why don’t they start to show a bit of live motorsport from other British race series? The British F3 and GT’s would be a great start. Quality Championships featuring great drivers and stars of the future battling it out in awesome cars. Or how about a couple of Le Mans Highlight shows? Is that even too much to ask? The newspapers need to pull their fingers out too. How about cutting back slightly on the football overkill and dedication just one page to non F1 motorsport? And by that I don’t mean just writing about big crashes!
There are so many motorsport fans crying out for more coverage and so many more still to be reached. There are millions of motorsports fans throughout the world. They just don’t know it yet.
For extensive news and coverage of the Le Mans 24hr race, check out The Checkered Flag Website.